What is Exclusivity in Fashion?
So, what does exclusivity mean, anyways?
In modern times, most people equate exclusivity with high prices. However, does exclusive really mean how many people own a piece or how rare a particular fashion item is?
Think about the artisan who takes the time to craft a very unique handmade piece of jewelry. This piece of jewelry has a story behind it. A great deal of attention and love is put into creating this piece. Very few of these pieces are made and can’t be found in your local department store. However, this artisan only offers his pieces at affordable prices in a small shop in London or Milan. Would this be considered “exclusive” fashion? Yes, indeed.
Exclusive fashion pieces can demand high prices later at a fashion auction. Consider the sale of a Yves Saint Laurent safari suit from the 70's which went for pound;10,000 at a Christies auction. Then there's the late Isabella Blow's wardrobe, which was supposed to be auctioned off by Christies. Instead, the auction was called off when Daphne Guiness purchased the entire collection herself which includes designs by Alexander McQueen, John Galliano, Giles Deacon, Hussein Chalayan, Manolo Blahnik and Philip Treacy.
People love the idea of owning fashion that isn't easily available to the masses. However, nowadays it seems like luxury brands are losing their exclusivity by mass-producing and overexposing their collections.
One Boutique who understands the meaning of exclusivity is Baci Boutique located at 279 Mott street, NoLita, New York. They have a limited revolving collection, of maximum 4 pieces per style, which they import from Italy to the USA.
Baci Boutique, has an exclusive US import agreement with selected Italian brands, which makes any item you will find at their Boutique in New York, exclusive, as you are not going to find it anywhere else in the USA.
Call them for a personalized shopping experience 212 775-1100 daily hours 11am-8pm